Benefits of Perception Management and Maintenance
- Steady revenue
- Reduction of inconsistencies, especially during growth
- Consistency in your work product and service
- Credible business image and reputation
- Intrinsic value in your business that increases your marketability
- Client retention
- Abundance of referrals
- Productive employees
- Employee retention
- Excellent corporate culture
A Solid Foundation – The foundation supports the development and maintenance of a clear, effective, positive, and consistent business image. The foundation clearly and simply articulates the company vision, mission, purpose, and values by which you will operate. This foundation supports the vision for the customer, and the overall business image that includes the internal, external, intangible, and tangible image. Without the proper foundation, you will never obtain a consistent business image. Your foundation gives your company and its image direction and stability. Just think about how important it is to have a well-laid foundation when building a house – A solid business foundation will do the same for your business.
An Intangible Internal Image – This is the employee’s response and reaction to the actions and attitudes of the company culture. This is all about how the employee feels. This must connect to the ego and emotional dimension of your employees.
A Tangible Internal Image – This is what creates the first impression of your company to your prospective and current employees. This allows the employees to trust you and want to work for you. It also creates the employees’ desire to buy in to the company values and vision. This is where the fives senses come in. This is all about what the prospective and current employees see, smell, hear, touch, and taste.
An Intangible External Image – This is the customers’ response to the tangible plus their reactions to the actions and attitudes of the company employees. This is all about how the customers feel about their experience with your company. This must connect to the ego and emotional dimension of your customers and the public.
A Tangible External Image – This is what creates the first impression. This allows the customers to trust you. This creates the market’s desire to want to do business with you. This is where the five senses come in. This is all about what the customers see, smell, hear, touch, and taste. Remember you only have one opportunity to make an outstanding first impression.
An Internal Image – This is the atmosphere within the organization, the company culture; the positive or negative interactions of employees with management, company policies, and procedures. This is what helps to develop employee loyalty.
An External Image – This is the impact of both the tangible and intangible, plus the general public’s opinion of the company – the public’s perception.
An Overall Business Image – This is what will create consistency in every interaction your employees and customers experience with your organization. This consistency will bring added credibility and longevity to your business.
An End Result which is the vision for Your Customer – This is the end result of your transformed corporate image. Your customer will receive outstanding service on a consistent basis, which will inspire them to continue to do business with you and refer you to others. This will increase your customer satisfaction, credibility, and bottom line.
Reach out to schedule an analyzation appointment with one of our innovation management consultants.
Click below to get started